Pure form theory

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Pure Form Theory states that you can take something which appears to be complex like relationships and filter, simplify, compress and purify it, then filter it some more, simplify further, and purify and compress it over and over again until you have its simplest and purest form, expressed with the fewest words possible.

Examples Of Pure Form Theory

The Definition Of Relationship

Relationship = Mutual reward

Why Sex Exists


The Definition Of Love

Love is the deep emotional need for the well-being of another person.

Pure Form Theory In Quotes

Simple can be harder than complex: you have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains. Steve Jobs

Simplicity is the ultimate sophistication. ~ Leonardo da Vinci

Knowledge is a process of piling up facts; wisdom lies in their simplification.~ Martin H. Fischer

If you can't explain it to a six year old, you don't understand it yourself. ~ Albert Einstein

Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius and a lot of courage to move in the opposite direction. ~ E.F. Schumacher

Everything should be made as simple as possible, but not simpler. ~ Albert Einstein

Design defines so much of our experience. I think there is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter or ornamentation. Its about bringing order to complexity ~ Sir Jonathan Ive